Have you ever tasted pak choi? And purple asparagus? And have you ever tried pairing oysters with passion fruit? If you answered NO to these questions, it’s likely that you haven’t been to a Banco Fresco store, the innovative format dedicated exclusively to high-quality fresh products.
Before entering, remember one thing: you have to taste everything, even the strangest foods. Yes, because Banco Fresco, an Italian brand owned by Grand Frais, is already famous in France for its vast offer of fruit and vegetable products from all over the world.
So it’s not unusual to find purple asparagus, crisp pak choi cabbage (yes, it’s a cabbage), kumquats, rainbow chard and many other little-known specialities. And that’s not all, because in every store there are also butcher, delicatessen and fish counters for products that are always very fresh and seasonal.
What’s more, for the food-curious, every flyer and all the social channels of the brand carry excellent ideas and many recipes, because the real secret is how to combine foods to create new and unexpected flavours. And it’s actually the flyer that brought Banco Fresco to Promomedia, which has taken care of the design and printing of all promotional materials since the brand’s launch.
Activities: graphic design, flyer printing.