Did you know that 40% of women’s magazines are sold in supermarkets? And did you know that unlike newsstands, the market for books and magazines within mass retail stores is stable? It goes without saying that the combination of print+large retail works, but only if the corner/stand is provided, varied and full of promotions.
And that’s why GD Media Service, a local distributor with over 1,000 points of sale, decided to entrust Promomedia with the merchandising for its retail channel.
Our experience, drawn from 40 years in the world of mass retail, allowed us to understand the logic and particularly the tastes of the end consumer. We’re accustomed to seeing them move among the aisles, we know how to recognise and anticipate desires and, above all, we know how to engage them. And this is Promomedia’s real contribution to GD Media Service: not merely display management, but in-depth advice on the levers to pull to encourage consumers to buy an extra magazine, or a strategic promotion to increase rotation between shelf and warehouse.
Activities: strategy, merchandising.
