Kraft Heinz, known worldwide for over four generations for its delicious sauces and soups and particularly its tomato ketchup, the most loved sauce of all time, turned to Promomedia for active monitoring of its points of sale all over Italy.
With active monitoring, an evolution of classic merchandising, the fitters are not only responsible for checking the presence and shelf placement of the products and communication materials, but also for stimulating sales by encouraging department managers to place an order where stocks are depleted.
