Leader Price, known and appreciated in France for its inviting minimalist format, arrived in Italy thanks to an agreement between the French Casino Group – a leader in the discount sector – and the Italian CRAI Group, an established brand on the Italian market.
The strengths of Leader Price – also in the Italian format – include a comprehensive range of own-brand products of local provenance, a strong focus on fresh and organic foods and a satisfying shopping experience, supported by real convenience in terms of prices.
To convey all this to the target of end consumers, Leader Price chose Promomedia, which has handled flyer printing and produced in-store promotional materials since the opening of the first point of sale.
Activities: flyer printing, production of BTL materials.
