Experts in the sector have been telling us this for some time: Italians’ food tastes are changing and tradition, if not accompanied by innovation, is no longer enough. Green light, therefore, to a new concept of fruit and vegetables, which are now seen partly as substitutes for complex cereals.
In line with this new trend, Orogel, always keen on innovation, launched a series of lines aimed at the vegetarian/vegan target and anyone who simply prefers a diet without fat and animal protein.
To promote the new products and boost sales of those already on the market, Orogel relied on Promomedia, which has supported its in-store promotion activities and BTL materials production for many years.
