Perfetti Van Melle is the main producer of chewing gum and confectionery on the Italian market, although everyone knows it by the names of its products: Daygum, Goliath, Brooklyn, Fruittella, Mentos and Chupa Chups, Alpenliebe, Morositas, Frisk, Goleador and many others.
We met them for the first time in 2016 and since then we have carried out merchandising activities, in-store promotions, preparation of BTL materials, as well as lots and lots of creativity for incentivisation initiatives.
