SISAL entered Italian hearts over 70 years ago thanks to the very famous Totocalcio “schedina” and continues to feed their dreams with the Superenalotto, the prize we’d all like to take home!
For Easter and Christmas, Sisal asked us to carry our an information campaign across the entire retail network to explain the important changes to its proposed games to target players.
The highly successful initiative entertained players thanks to social engagement activities and satisfied operators, who saw their footfall increase and simultaneously increased their visibility, even beyond the moment of play.
