It was the first TV platform to revolutionise the Italian viewing experience by introducing television content available on demand.
It was the first to make the transition from a simple broadcaster to a true multi-platform operator and subsequently a great content creator, and the next step is just around the corner: broadband offer.
For Sky, 2019 is a year of transition, and to boost its position it worked with Promomedia which, from the second half of 2019, is managing in-store promotion activities to encourage consumers to sign Sky’s new and highly attractive contracts.