Can (good) communication change the world?
The aim of the project was to inform Italians about the values of Coop, and we did it with a calendar: every month an exclusive drawing by the cartoonist Makkox for Coop conveyed the value of respect for workers, the environment and animals.
And a video created for social media told consumers how discovering these values and their meaning had changed the life of the artist… and of Italians.
Results:
- The calendar sold out a few days after its release.
- The calendar led to a video that obtained 1.4 million views on the Coop official social media channels
- From the first video, a whole series of animated clips for social media was created. Since the first episode, the series has garnered over 800,000 views
- The calendar is now in its third edition
- A total of 14 million copies of the calendar were printed.
