Biometric emotion detection
We only know about 5% of what we feel. And often, if we like something, we don’t know why. At Promomedia we have developed a tool, based on biometric analysis, to find out what consumers feel, experience and think when they try a product or watch an advertisement.
Thanks to this tool, Promomedia is able to establish a campaign’s level of memorability, the emotions it arouses and its ability to engage the consumer.
