The centrality of the point of sale
For over 40 years we have worked alongside our clients to achieve a common goal: to sell.
For 40 years we have succeeded, thanks to the work of our promoters, merchandisers and our mystery shoppers: selected, trained and loyal professionals. For you.
IN-STORE PROMOTION
We manage 162,000 in-store promotion days and 1,340,000 tasting sessions all over Italy, always guaranteeing enthusiasm, motivation and, above all, the professionalism of our promoters and hostesses.
We succeed thanks to the day-to-day work of our Operational Marketing department, which is responsible for preparing documentation, ensuring that everything is correctly set up and that the hostesses and promoters are trained and efficient, always.
MERCHANDISING
We provide 300,000 hours of shelf loading and 100,000 hours of in-store preparation every year, thanks to our network of merchandisers and fitters distributed throughout the country.
ORDER TRANSFER
Our knowledge of our clients’ needs led us to internally develop a web-based app that can manage and update visits, video and photographic briefs, data return, anomaly reports, set-up photos, alerts and extra schedules in real time. In addition, thanks to the portal, Promomedia staff carrying out in-store inspections are able to share and send out-of-stock data detected at points of sale to the automatic system.
SPACE ALLOCATION
Thanks to our software, developed in-house by our IT department, we are able to study and plan the placement of products in any sales space virtually and create planograms that can quickly and realistically guide the work of the fitters.
SELL-IN NETWORK
Our field network, operating all over the country, is responsible for the regular monitoring of our clients’ points of sale, detecting the range of products on the shelf, replacing out-of-stock items and reordering sold-out products.
Our specialist field network also monitors prices and incentivises sell-in by the distribution network.
MYSTERY SHOPPERS
Will the promoters really be able to add value to my product? Does the set-up meet my expectations?
The monitoring of in-store promotional activities is a growing need for our clients, and that’s why we have created a widespread network of mystery shoppers trained to discreetly but accurately check the visibility of the brand, the effectiveness of the activity carried out by promotors and compliance with the sales policies established by the company.
