The client’s goal
To make the store an active part of the communication of the national campaign “Let’s give the environment a new footprint”: the aim of Coop’s new in-store promotion initiative for the launch of its new Fior Fiore compostable coffee capsules.
Communication at the point of sale
With this activity, scheduled for the last two weekends of March in all branded stores, Coop seeks to raise awareness among consumers about the environment and the importance of sustainable behaviours such as choosing eco-friendly products or, for businesses, investing in innovation to develop products with fully recyclable packaging, such as compostable coffee capsules.
Communication at the point of sale, a privileged point of contact with the consumer, was entrusted to Promomedia, which designed both the shelf layouts and the large promotional stands whose very shape reminds consumers of the Fior Fiore line and Coop’s commitment to the environment.
