For anyone who works in marketing, the launch of a new product is a challenging moment: after months of planning and whirlwinds of ideas, the product finally arrives on the market. But what happens afterwards, on the shelves? How can we be sure that the guidelines for the display of the product are followed? And above all, how can we be sure that orders are placed in time so that demand, stimulated by impressive communication campaigns, is not frustrated by the absence of the product at the point of sale?
To answer these questions and above all to prepare the ground for the TV launch of the brand-new 100% plant-based mayonnaise Olio Cuore by the Cannamela Group, Promomedia was entrusted with overseeing and monitoring the sales network.
The results of the activity, reported every day in real time via the Promomedia portal, showed an excellent response from shoppers. There was a similar welcome for the additional intervention in the form of advertising materials, which were redesigned or introduced in most stores by our network of professionals.
Activities: sales team incentivisation, active supervision, BTL material production.
