We know the first impression is what matters, but not everyone knows that the human brain takes just 7 seconds to form the first and very important impression that will be the filter by which to judge a person, a brand or a company in the future. But what influences a customer’s opinion of a business such as a bank?
MPS (Monte dei Paschi di Siena) has clear ideas, and that’s why it asked us for a visual merchandising campaign at all its branches in Italy.
The aim of the activity is to take stock of the state of the art at each branch and, above all, to set up spaces used for communication with customers in an orderly, uniform and attractive way.
In two months, the Promomedia set-up team visited some 2,000 MPS branches, standardising communication tools and creating a pleasant and orderly environment that can convey a positive and efficient image of the bank, because as we know, the eye (and especially the customer’s eye) wants its share too!
