2016 was a year of great changes at Coop: all the retailer’s branded product lines were affected by an impressive rebranding campaign that involved graphic design and the recipes of some products.
The most obvious change in the eyes of the consumer was certainly packaging, whose clearer graphic design made the different products immediately recognisable and highlighted products and labels with nutritional values and ingredients.
But the innovation went beyond appearance: in line with its commitment to consumers and to guarantee safe, high-quality products, Coop also decided to intervene in the formulation of certain items, removing ingredients such as palm oil from all Coop branded products.
The news was announced to consumers by our team of promoters who supervised all the points of sale of the Coop network to convey to customers the “why” of this important change and, above all, the advantages arising from it.
