From advertising to business development at the point of sale
It was the first retail chain to launch a distributor-branded product on the market.
Even today, it remains Italy’s leading retail chain, and it has maintained this primacy for 70 years thanks to the values that inspire the company and guide every decision.
Promomedia has been supporting Coop for over 10 years in the design of advertising campaigns and business development strategies at the point of sale.
